Comments on: The 3 Ingredients Of Effective (Web) Marketing http://webprofitengineer.com/1217/the-3-ingredients-of-effective-web-marketing/ small business internet marketing Fri, 12 Aug 2011 18:46:08 +0000 hourly 1 By: ProEngineer http://webprofitengineer.com/1217/the-3-ingredients-of-effective-web-marketing/comment-page-1/#comment-48 ProEngineer Thu, 04 Mar 2010 21:21:42 +0000 http://webprofitengineer.com/?p=1217#comment-48 Hi Gregg, thanks for your comments. I think it highlights the 2nd ingredient in this blog post. Hi Gregg, thanks for your comments. I think it highlights the 2nd ingredient in this blog post.

]]> By: GTS http://webprofitengineer.com/1217/the-3-ingredients-of-effective-web-marketing/comment-page-1/#comment-47 GTS Thu, 04 Mar 2010 19:16:47 +0000 http://webprofitengineer.com/?p=1217#comment-47 I’m not about to discuss Beck’s political views, that’s not the subject of this post. - REALLY DENNIS?? -Can you imagine making almost $2 million a month? That’s what Glenn’s empire makes. (So what? He works his tail off for it. I doubt he gets to watch much Oprah in the afternoon like some people) -Since Beck’s transfer to Fox News, however, he has become the wilder version of Mr. O’Reilly. If you know Bill, who would have thought that anyone can be wilder!? (Obviously you don't know Bill, he is probably the most mild commentator in Fox's lineup; he just won't let anyone get away with spin. Now if you would have said Hannity I would have agreed with you! Compared to some of the folks on MSNBC Bill is practically comatose) -Whether they intentionally create controversy or not, that’s entirely a different topic. (WHAT? your right it is a different topic so why do you have it in your article AND underlined the word intentionally? Hmmm maybe you do want to talk about political views, or at least do some underhanded bashing) Either write a marketing blog or a political blog don't hide one in the other. I’m not about to discuss Beck’s political views, that’s not the subject of this post. – REALLY DENNIS??

-Can you imagine making almost $2 million a month? That’s what Glenn’s empire makes. (So what? He works his tail off for it. I doubt he gets to watch much Oprah in the afternoon like some people)

-Since Beck’s transfer to Fox News, however, he has become the wilder version of Mr. O’Reilly. If you know Bill, who would have thought that anyone can be wilder!? (Obviously you don’t know Bill, he is probably the most mild commentator in Fox’s lineup; he just won’t let anyone get away with spin. Now if you would have said Hannity I would have agreed with you! Compared to some of the folks on MSNBC Bill is practically comatose)

-Whether they intentionally create controversy or not, that’s entirely a different topic. (WHAT? your right it is a different topic so why do you have it in your article AND underlined the word intentionally? Hmmm maybe you do want to talk about political views, or at least do some underhanded bashing)

Either write a marketing blog or a political blog don’t hide one in the other.

]]> By: Michael Carlson http://webprofitengineer.com/1217/the-3-ingredients-of-effective-web-marketing/comment-page-1/#comment-37 Michael Carlson Mon, 15 Feb 2010 15:13:14 +0000 http://webprofitengineer.com/?p=1217#comment-37 Great point Dennis. Did I get it right? Using controversy to get people interacting about your service or product. Then taking a stand based on your convictions, being congruent throughout your arguement you attract like thinkers to your side and become a person who is worth listening to. This in time develops a connection and a relationship that can bring you business. As an example as a small business marketing consultant I might throw out there the arguement, that just like cigarette ads were banned from tv years ago, beer commercials should be banned now. Look how smoking has gone from being cool to being uncool. Without beer tv ads making drinking seem so fun and socially necessary would the number of deaths from drunk driving, would the number of teen pregnancies and would the number of domestic fights be significantly reduced. TV advertizing is too powerful of a meduim to continue to allow it to convince our youth that death, unwanted pregnancies and broken homes are an acceptable price to pay for the pleasure of drinking beer. Hows that? Is this what you are talking about? Get people to chime in with their opinion while I talk about the power of marketing and become a source of marketing expertise in some of the peoples eyes? Did I get it? How would you do that differently? Michael Carlson Target Marketing Spokane Great point Dennis. Did I get it right?
Using controversy to get people interacting about your service or product. Then taking a stand based on your convictions, being congruent throughout your arguement you attract like thinkers to your side and become a person who is worth listening to. This in time develops a connection and a relationship that can bring you business. As an example as a small business marketing consultant I might throw out there the arguement, that just like cigarette ads were banned from tv years ago, beer commercials should be banned now. Look how smoking has gone from being cool to being uncool. Without beer tv ads making drinking seem so fun and socially necessary would the number of deaths from drunk driving, would the number of teen pregnancies and would the number of domestic fights be significantly reduced. TV advertizing is too powerful of a meduim to continue to allow it to convince our youth that death, unwanted pregnancies and broken homes are an acceptable price to pay for the pleasure of drinking beer.
Hows that? Is this what you are talking about? Get people to chime in with their opinion while I talk about the power of marketing and become a source of marketing expertise in some of the peoples eyes?

Did I get it? How would you do that differently?

Michael Carlson
Target Marketing Spokane

]]> By: Jack http://webprofitengineer.com/1217/the-3-ingredients-of-effective-web-marketing/comment-page-1/#comment-36 Jack Mon, 15 Feb 2010 04:19:30 +0000 http://webprofitengineer.com/?p=1217#comment-36 Hi Dennis: I built my brick and mortar business and sold it. I am now building my click and mortar business and am intrigued with social marketing. Thank you for all your help. keep up the good work. jb Hi Dennis: I built my brick and mortar business and sold it.

I am now building my click and mortar business and am intrigued with social marketing. Thank you for all your help. keep up the good work. jb

]]> By: ProEngineer http://webprofitengineer.com/1217/the-3-ingredients-of-effective-web-marketing/comment-page-1/#comment-34 ProEngineer Fri, 12 Feb 2010 17:37:01 +0000 http://webprofitengineer.com/?p=1217#comment-34 You're on to something Aaron. That's exactly the reason why social media is so powerful - you're allowing your customers to express themselves. Listening sincerely and addressing their concerns are the building blocks of loyalty and trust. You’re on to something Aaron. That’s exactly the reason why social media is so powerful – you’re allowing your customers to express themselves. Listening sincerely and addressing their concerns are the building blocks of loyalty and trust.

]]> By: Aaron Rollins http://webprofitengineer.com/1217/the-3-ingredients-of-effective-web-marketing/comment-page-1/#comment-33 Aaron Rollins Fri, 12 Feb 2010 17:23:19 +0000 http://webprofitengineer.com/?p=1217#comment-33 Dennis, Having watched Glenn on and off over the years I think there is a sister element to the trust he elicits from his audience and that's loyalty. He talks to them directly through all of his mediums addressing them as if they were his best friends. They fly all over the country to see him and defend him with a passion. We just started using facebook a few weeks ago and got our first negative wall post about our product. The owners instant reaction was delete it!! I cringed as we did just that...Glenn didn't build the loyalty and trust by using these media outlets like billboards, he used them interactively while constantly listening to his audience through them. I hope we can learn that lesson soon. Dennis,

Having watched Glenn on and off over the years I think there is a sister element to the trust he elicits from his audience and that’s loyalty. He talks to them directly through all of his mediums addressing them as if they were his best friends. They fly all over the country to see him and defend him with a passion.

We just started using facebook a few weeks ago and got our first negative wall post about our product. The owners instant reaction was delete it!! I cringed as we did just that…Glenn didn’t build the loyalty and trust by using these media outlets like billboards, he used them interactively while constantly listening to his audience through them. I hope we can learn that lesson soon.

]]> By: ProEngineer http://webprofitengineer.com/1217/the-3-ingredients-of-effective-web-marketing/comment-page-1/#comment-35 ProEngineer Fri, 12 Feb 2010 16:24:40 +0000 http://webprofitengineer.com/?p=1217#comment-35 Hi MaryAnn, I do stay away from bon bons, something I definitely disagree on with Beck. Instead, I snack on mixed nuts. :) Hi MaryAnn,

I do stay away from bon bons, something I definitely disagree on with Beck.

Instead, I snack on mixed nuts. :)

]]> By: MaryAnn Dalessi http://webprofitengineer.com/1217/the-3-ingredients-of-effective-web-marketing/comment-page-1/#comment-32 MaryAnn Dalessi Fri, 12 Feb 2010 15:46:17 +0000 http://webprofitengineer.com/?p=1217#comment-32 Hi Dennis, I'm so glad you're home in the afternoons to catch some TV, do you eat bon bons too? hah. Actually I enjoyed your take on Glen Beck and spinning this with tips for us to import into our business model. As owner of Presentation Solutions, I think you are right on with these observations: Visibility, Controversy or Compelling message and Consistency. I'm working hard on these very items for our business. Thanks so much for making TV relevant for us all, MaryAnn Dalessi Presentation Solutions www.psbind.com Hi Dennis,

I’m so glad you’re home in the afternoons to catch some TV, do you eat bon bons too? hah. Actually I enjoyed your take on Glen Beck and spinning this with tips for us to import into our business model.

As owner of Presentation Solutions, I think you are right on with these observations: Visibility, Controversy or Compelling message and Consistency. I’m working hard on these very items for our business.

Thanks so much for making TV relevant for us all,
MaryAnn Dalessi
Presentation Solutions
http://www.psbind.com

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