The Secret Psychology Behind Web Marketing

July 5, 2010

Did you know that the timing of your marketing message makes a huge difference? Actually, it has more to do about the state of mind of your prospect. Allow me to explain. When was the last time you went to Barnes & Noble? Do you remember what was your purpose or intent at that time? [...]

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7 Things To Stop Doing With Social Media

May 5, 2010

Social media is the new world order of promoting your message. As a rule of thumb, expressing your personality is a GOOD thing. It makes you more relateable and likeable. However, a lot of people confuse personality with privacy, and that could get you into trouble: particularly theft and online predators. Using a weak password [...]

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Social Marketing in Action: How I Met The Starbucks Stranger

March 23, 2010

Last week, I sat down with a potential business client at Starbucks. As Carrie (fictitious name) tells me, she has a very successful offline practice and very busy helping a lot of clients herself. A few years ago, she decided to diversify and offer her knowledge and skills in the online world. I looked at [...]

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How To Find Out If Google Loves Your Business

March 3, 2010

“How do I get started on the internet?” That’s one of the most frequently asked question I get. You’ve got a business idea, and you want a website to sell that idea on the internet. I can immediately start building you a website, simply by following your instructions on how you want your website to  [...]

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The Demise of Hollywood

February 28, 2010

Yesterday, my wife and I visited Petco in the Valley, and I noticed something I hadn’t before. I was surprised to see that Hollywood Video is already closed. Apparently, they filed for Chapter 11 Bankruptcy as of Feb 2nd, 2010. Maybe I shouldn’t have been surprised, since its main competitor – Blockbuster Video, already closed [...]

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